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Headline Analyzer ANALYZER

Score your headlines instantly. Get a 0-100 rating with breakdowns for structure, word balance, emotion, and readability. Free online tool — no signup needed.

Headline
0 characters
Headline A
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Headline B
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Enter one headline per line
Headlines are scored automatically. Click a row to load it into the analyzer.

Formulas

Power Words

History

Score

--/ 100
Structure
0
Word Balance
0
Emotion
0
Readability
0
Custom Weights
Structure35
Balance25
Emotion20
Readability20

Suggestions

Start typing your headline above to see instant feedback.

Frequently Asked Questions

What is a headline score?
A headline score is a 0-100 rating that measures how effective your headline is based on structure, word balance, emotional appeal, and readability. Higher scores indicate stronger headlines.
What makes a great headline?
Great headlines are 6-12 words (40-65 characters), use power words and emotional triggers, have a clear format (How-to, List, Question, or Command), and read at a grade 6-8 level.
What's the ideal headline length?
The ideal headline length is 40-65 characters or 6-12 words. Headlines under 30 characters are too short to convey value. Headlines over 80 characters risk being truncated in search results.
Why use a headline analyzer?
A headline analyzer gives you objective, data-backed feedback on your headlines before you publish. It helps you catch structural issues, improve emotional impact, and optimize for both readers and search engines.
How is the headline score calculated?
The score has four components: Structure (35 points) — word/character count, type, numbers, keyword placement. Word Balance (25 points) — power words, emotional words, uncommon words vs filler. Emotion (20 points) — sentiment, urgency, curiosity gap. Readability (20 points) — grade level, word length, alliteration.

How to Use

01

Enter Your Headline

Type or paste your headline into the text area. The analysis updates instantly as you type.

02

Add a Target Keyword (Optional)

Enter a target keyword to check if it's included and whether it's front-loaded for SEO.

03

Review Your Score

See your overall 0-100 score and four category breakdowns. Each category shows you exactly where to improve.

04

Read the Suggestions

Actionable tips tell you what to change and why — add power words, adjust length, or try a different format.

05

Compare Headlines (Optional)

Switch to Compare mode to test two headlines side by side and see which one scores higher.

About the Headline Analyzer

The Headline Analyzer helps you write better headlines by scoring them across four dimensions: structure, word balance, emotion, and readability. Each dimension gives you specific, actionable feedback so you can improve your headlines before you publish.

Whether you're writing blog posts, email subject lines, social media content, or ad copy, a strong headline is the difference between getting clicked and getting scrolled past. All analysis happens in your browser — nothing is sent to any server.

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