Ad Performance Tool
AD PERFORMANCE ANALYZER
Enter your ad campaign data. Get ROAS, CTR, CPC, CPA, CPM, conversion rate with health scores, benchmarks, and a what-if budget simulator.
Campaign Data
What-If Simulator
Adjust budget to see projected impact on your metrics
$5000
$0$30k
Projected ROAS5.00x
Projected CPA$27.78
Projected CPC$1.11
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Campaign HealthCALCULATING
Enter your campaign data to see an overall health score based on your ROAS, CTR, CPA, and conversion rate.
ROAS
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CTR
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CPC
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CPM
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CPA
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Conversion Rate
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Cost / Result
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Frequently Asked Questions
What is ROAS?
Return on Ad Spend. It shows how much revenue you earn for every dollar spent on ads. A ROAS of 4x means you earn $4 for every $1 spent. A ROAS above 4x is considered good, 2x-4x is fair, and below 2x needs improvement.
What is a good CTR?
Average CTR varies by industry. For Google Search ads, 3-5% is good. For display ads, 0.5-1% is typical. For social media, 1-3% is average. Our health scoring uses these benchmarks to rate your performance.
What is CPA?
Cost Per Acquisition or Cost Per Action. It's how much you pay on average for each conversion. Lower CPA means more efficient ad spending. A good CPA depends on your profit margins — ideally it should be well below your average order value.
What does the health score mean?
The campaign health score is an overall rating based on how your ROAS, CTR, CPA, and conversion rate compare to industry benchmarks. Green = good performance, yellow = needs some optimization, red = significant improvement needed.
How does the what-if simulator work?
The what-if simulator adjusts your budget and shows projected changes to your ROAS, CPA, and CPC. It assumes your click-through rate and conversion rate stay the same. Use it to plan budget changes before you spend.
How to Use
01
Enter campaign data
Fill in your ad spend, impressions, clicks, conversions, and revenue from your ad platform.
02
Review health scores
Each metric shows a Good/Fair/Poor badge based on industry benchmarks.
03
Check campaign health
The overall health score gives you a quick snapshot of your campaign performance.
04
Use the simulator
Adjust the budget slider to see how changes in spend might affect your key metrics.
05
Optimize your campaigns
Focus on improving metrics with Poor ratings first for the biggest impact.
How to Calculate
All metrics are derived from your inputs. CTR = clicks / impressions. CPC = spend / clicks. CPM = spend / impressions x 1000. CPA = spend / conversions. ROAS = revenue / spend. Conversion rate = conversions / clicks. Health scores compare each metric against industry benchmarks.